WRITER BEWARE

We welcome, Brian O’Hare as our guest blogger.

Brian O’Hare has written a number of fiction novels. His first was Fallen Men, a contemporary novel set in Ireland, which won Top Medallist Honours in the General Fiction Category of the prestigious New Apple Awards for Excellence in Literature.

Brian is currently writing more books in the award-winning The Inspector Sheehan Mysteries Series, which are detective novels set in Belfast, Northern Ireland.

Five books are in the series so far, all having garnishing numerous five, or four, star reviews. The Doom Murders; The 11:05 Murders; The Coven Murders; The Dark Web Murders; and The Trafficking Murders which has recently been released.

Further information can be found on Brian’s Amazon author page


If you are an aspiring writer, a novice writer, an Indie writer, an experienced writer, or even a published writer, you will come to learn that the actual product you have produced, or are about to produce, is only the beginning of a long and complex journey.

Your work is finished, it’s not far from a masterpiece, and you just can’t wait to get it out there to the reading public. You rub your hands in anticipation and wait for the sales you know are inevitable.

And you wait.

And you wait. 

What on earth is happening? I mean, this is great piece of work. Why isn’t it on the New York Times Top Ten already? 

Why indeed?

Have you any idea of the numbers of books out there that your work is competing with? A quick visit to Amazon’s ranking lists on Author Central will reveal that there are some 6 to 8 million books there alone. It’s like a huge warehouse that is about half a mile long, shelved from floor to ceiling on both sides and somewhere in there, occupying about an inch width in that vast space, is your book.

How likely is it that someone browsing that huge cavern of books will happen upon (and actually purchase) yours? 

That’s why marketing and social media work are so essential. You have to do something to get awareness of your book’s existence before the reading public.

And that still doesn’t mean that they will actually purchase and read it. Worse still, hundreds of thousands of kindle books are offered at bargain prices, often even free.

Thousands of kindle readers buy these books. But research has shown that a huge percentage of them end up lying in people’s kindles, never to be read. 

Oh?! Yes, oh! So you decide, “Geez! Unless I start marketing, my book has no chance.”

And that is what brings me to the point of this short article.

The marketing world is huge, and it is full of wolves in sheep’s clothing, snakes with the siren voices of the serpent in Disney’s Jungle book, sharks with more rows of teeth than you can count, all ready to dive on the innocent, naive writer who is seeking help to get his book noticed.

Oh, yes. You WILL have to market your book, you WILL have to accept that there are costs attached to this, you WILL have to rely on the expertise and support of those who know what they are doing. But how does one know who is the shark and who is genuine? 

One vital and important step you must take before you do anything is to visit Writer Beware.

Victoria Strauss and her team have been fighting valiantly for years to identify the scammers – the Vanity publishers who promise the earth and deliver nothing, the contests and awards schemes that only line the pockets of the organisers, the many marketing services that cost the earth but more often than not result in nil sales. 

Writer Beware names and shames the fake publishers, the fake agents, the grasping marketers, and offers pages and pages of advice and information on what signs to watch out for if you are approached by anyone offering to promote your work. 

Writer Beware is operated by an extraordinary group of people who selflessly work prodigious hours to help writers. I don’t know anything about them or why they do what they do, and, by the way, I have no connection with them whatever.

I just happened upon their website and I have been fascinated by the essays and articles they write about all the scams and scammers out there in the literary world. I have learned so much from them and, doubtless, since I tend to spend a bit on marking my own books, have been saved hundreds of pounds that I might otherwise have tossed to the scavengers. 

This is the link to Writer Beware. Check them out.

No writer can afford to live in ignorance of the work they do. https://www.sfwa.org/other-resources/for-authors/writer-beware/

Give your books their best chance

We are all guilty, at times, of taking things for granted, and that includes me.

For example, I have taken it for granted you know what Electric Eclectic is and how it works, which I know you, or at least many people, do not.

So, I shall endeavour to explain…

Whether you are an established author, an emerging writer or a debut novelist, all of us have one main wish when it comes to our works; we want our books to be read.

To achieve your dream, you must let the world know you have written a great work, a wonderful collection of short stories or poetry, an enticing novel, your mémoire, or whatever writings you may publish.

This is when things become difficult for indie authors. Few of us have the funds, the know-how, the contacts, the experience or the backing to compete with mainstream publishing houses.

Neither do most have the luxury of time; many indies hold down full-time jobs, have children and family members to care for, along with the many other commitments.

Life can be hectic and demanding.

These are a few of the reasons I founded Electric Eclectic.

Electric Eclectic is NOT a publisher. We do not take any royalties.

Neither do we claim any rights over your work. What is yours, remains yours.

So, what is Electric Eclectic?

In its simplest form, Electric Eclectic is a marketing brand.

Technically, Electric Eclectic is a decentralised international co-operative alliance, managed by members in various countries around the globe, forming a strong branded synergy of collaborative association specialising in authorship, book branding, publishing, marketing and promotions.

Using Electric Eclectic branding, being part of the alliance, allows authors to penetrate deeper and wider into the publishing marketplace reaching many more readers than one can do alone.

Electric Eclectic authors work together and for one another while promoting their books and author presence.

Electric Eclectic concentrates in promoting the brand itself, creating marketing opportunities and offering services for the benefit of its member authors.

As an Electric Eclectic author, you also have the backing of the other members, who will willingly advise, help and support you when required.

Electric Eclectic has a far-reaching, multi-platform social media presence encompassing, Facebook, Instagram, Twitter, YouTube, MeWe, LinkedIn and many more.

Plus, we have a great ‘friends’ network, these are other author networks and publishing houses who work closely with us in promoting indie authors books and those published by the small press, therefore greatly extending our market penetration.

We have a large range of information; Documents, Files, Links, Giveaway books, and various Services to aid and assist Electric Eclectic authors and to help and encourage the use of the marketing and promotional opportunities available through Electric Eclectics initiatives.

Electric Eclectic is not a membership scheme.

There is no annual fee or charge.

It is NOT FREE to join, but it’s darned close.

We do ask for a once off, lifetime author registration fee. This confirms you as an Electric Eclectic author. You’ll be surprised just how small this fee is.

The second cost is a licence fee, allowing you to use the Electric Eclectic branding. Each book using the Electric Eclectic branding requires a licence, as this is linked to the books ISBN or ASIN. Again, this is a very small amount.

We do NOT claim Electric Eclectic is the answer to your all your prayers.

This is NOT a get-rich-quick scheme. Nor do we promise the sales of your books will increase a million-fold overnight or the number of ardent fans will rocket through the roof.

Electric Eclectic should form ‘part-of‘ your authorship, publishing and marketing armoury.

It is NOT intended to replace it. You will still need to work at promoting your books.

What Electric Eclectic is, is a low cost, effective method of reaching a wider audience, connecting with likeminded authors, gaining accesses to help, information & documentation, and benefitting from Electric Eclectic’s marketing initiatives.

To find out more how you can become an Electric Eclectic author, please email us at, eebookbranding@mail.com

Keep Happy, Paul White, founder of Electric Eclectic.


Call for submissions

Call for submissions to ELECTRIC PRESS – LITERARY INSIGHTS MAGAZINE.

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Electric Press is an online magazine for readers who love indie and small press authors.
Wanted for the MAY edition, articles relating to writing, books & publishing; written for/directed toward the ‘Reader’ & NOT other authors.
Suggestions for content include:
  • ‘A day in the life of ‘….’?
  • Author interviews.
  • Author Profiles.
  • Illustrator/cover designer interviews.
  • Some words on Editing/Formatting.
  • Poetry.
  • Short Stories.
  • Book reviews.
  • Life Stories.
  • Blog Posts.
  • Publishing Insights.
  • Market trends/movements
  • Effects of Coronavirus on indie authors.
  • Reports.
  • Upcoming/Cancelled Events/Shows.
  • Forthcoming Online Events/Broadcasts.
  • Competitions/Challenges

Contributions and Submissions are welcome from Indie authors, Small Press authors & Publishers, Author & publishing support services, Illustrators, Photographers, Artists & Cover designers, Book related websites/blogs, Book Reviewers.

Electric Press is a QUARTERLY periodical. Therefore, when contributing consider this edition covers May, June & July 2020 inclusive.
DEADLINE. Midnight BST, 20th of April 2020.
Please note, all accepted submissions will receive a promotional opportunity for the marketing of the contributor’s book/artwork/service etc. including images, short bio & purchasing links. (if required.)
Contributions & Submissions: Email, TheElectricpress@mail.com

The ELECTRIC ECLECTIC NOVELLA FICTION PRIZE 2020… is now open

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Are you an aspiring writer or an indie author looking for a publishing contract? If so, the Electric Eclectic Novella Fiction Prize 2020 is ‘right up your street’.

Simply write a 20K to 30K word story, in any genre and about anything you want, and enter the Novella Fiction Prize.

Entry is just £10.00 GBP, (via official entry form) and the winning authors will have their manuscripts published as Novellas.

The top prize is a full paperback publishing package.  Second and third places having their work published as eBooks.

Also associated prizes; professional cover designs, marketing packages and author assist support, media interviews and more.

The Electric Eclectic Novella Fiction Prize 2020 is an international literary competition for emerging writers and indie authors.

Submissions are encouraged from all literary fictional genres with no restrictions on theme or subject.

The emphasis of the judging will be on ambitious, imaginative and innovative approaches which explore and expand creative writing.

See; ‘How to enter the NOVELLA FICTION PRIZE’