An Electric Eclectic insight of the Pandemic’s effects on book sales.

Despite shops being closed for much of 2020, figures show Britons bought books in volume – although many authors continued to struggle.

UK

More than 200m print books were sold in the UK last year, the first time since 2012 that number has been exceeded, according to an estimate from official book sales monitor Nielsen BookScan.

Although physical ‘bricks & mortar’ bookshops in England were closed from 23 March until 15 June, and then again from 5 November until 2 December, with differing lockdowns in place around the rest of the UK – Nielsen has estimated that the volume of print books sold grew by 5.2% compared with 2019. This equates to 202m books being sold in the UK last year and was worth £1.76bn, up 5.5% on 2019, said Nielsen.

The Bookseller magazine (https://www.thebookseller.com/news/bookscan-estimates-2020-full-year-print-market-55-value-1234212 ) said the figure represented the biggest volume rise in the books market since 2007 and the highest annual value since 2009.

Waterstones, Kate Skipper called the figures encouraging. “So many people have turned to books for sustenance, information and joy through this difficult year.”

USA

Physical retail and online retail have taken dramatically different paths during the pandemic. Well-established chains like Brooks Brothers, GNC, J. Crew, and Neiman Marcus have all made Chapter 11 filings, while Amazon, eBay, Walmart, and Target reported record sales.

While book publishing, generally, has performed strongly thus far during the pandemic, bookstores have not.

Despite much positive news around publisher net sales, the U.S. Census data show that bookstore sales declined 28.8% in October 2020 vs. 2019 and 31% YTD.

Through the summer of 2020, Barnes & Noble, like most independent booksellers, balanced opening restrictions against offering online order pickup and greatly expanded online sales. By late fall, cafe and magazine newsstand sales were still down significantly, but book sales were running ahead of a year ago, aided by a doubling in online sales.

COVID-19′s impact on publishing sales and the supply chain has been less than many feared it would be. Whatever doom and gloom surround the publishing industry during the COVID crisis, sales cannot be singled out for scorn. Trade sales in 2020 were almost uniformly ahead of 2019, and in several categories, unit sales were up over 20% through mid-December.

EBOOKS

The ebook format has been to some extent reborn during the pandemic, recovering from shrinking percentages of overall sales, and publisher disdain for the format.

AUDIOBOOKS

After years of spectacular sales growth, audiobook sales growth slowed significantly in 2019: 16.4% versus 34.7% in 2018, based on data from the Audio Publishers Association (APA). NPD Group reported that unit digital audiobook sales were up 15% through May 2020. The AAP calculated that downloaded audio sales were up 17.3% to the end of October.

In the library market, Overdrive, which had been seeing year-over-year growth in audiobooks, saw depressed audiobook adoption in the pandemic. A possible reason cited by the company: commuters who had been listening to books in the car (or on mass transit) were no longer going into the office.

ELECTRIC ECLECTIC asks…

Overall, the numbers are positive for audio; only the pace of growth is slowing.

Podcast consumption offers an interesting perspective on this data.

Spotify reported in July that in its second-quarter 21% of users were listening to podcasts, up from 19% in Q1. Overall consumption of podcasts more than doubled.

Podtrac recorded 47% download growth for the 52 weeks ending November 01, 2020.

Are these listeners being lured away from audiobooks? Or are podcasts just part of an overall burgeoning audio trend?

PUBLISHING

The pandemic has had an enormous impact on how publishing companies are staffed and how staff execute their work. And, by all accounts, that impact may mark a permanent shift in publishing workflows.

In early August, Penguin Random House confirmed it will not return to its offices “until sometime in 2021… or until it’s safe and it’s practical, whenever that may be.”

Also in August, Hachette CEO Michael Pietsch sent out a note that “we will not be requiring anyone whose work can be done remotely to return to any of our offices for the foreseeable future.”

GENERAL

Overall retail sales changed only slightly in 2020, but there were huge swings month-to-month. April sales were down 14.7% from March but were followed by an 18.3% jump in May. November retail sales dropped 1.1% from October but were up 4.1% from November 2019.

Book retail is a set of businesses. First, it’s both physical and digital. More than half of all book retail takes place online (with Amazon accounting for at least half of those sales). Physical retail, on its own, has several components, broadly speaking: chain bookstores, independent bookstores, big-box retailers like Costco, and “newsstands” at drug and grocery stores, airport stores, etc.

Then there is digital, capturing more than 10% of most book publisher sales, and the vast majority of self-publishing sales. Amazon controls at least three-quarters of that market.

TO CONCLUDE

The changes in the retail landscape speak volumes. (Pun intended).

On the one hand, from now on publishers must treat bookselling as online- and digital-first, physical-second, with no further questions asked.

Pre-COVID it was still valid for publishers to ponder “where does Amazon fit within our reseller channel strategy?”

The question henceforth is “how do our reselling channels align with an online-first strategy (particularly for Amazon)?”

And the mouse in the corner might be heard to squeak “and what should we do about the bookstores?”

Although the sudden pandemic-driven shifts may slow or revert toward the mean with the achievement of a “new normal,” we believe that important underlying changes will persist and continue to evolve.

Keep Happy, Paul

National Whiskey Sour Day

Each year on August 25t, people across the United States observe National Whiskey Sour Day.

Traditionally garnished with half an orange and a maraschino cherry, a whiskey sour is a mixed drink containing whiskey (often bourbon), lemon juice and sugar. Whiskey sours are shaken then either served straight or over ice.

An alternative to the traditional whiskey sour is the Boston sour which is made by adding a dash of egg white to the recipe. Another variation is the Ward 8. This beverage has a base of either Bourbon or rye whiskey with both lemon and orange juices and grenadine syrup added for sweetness.

The first mention of a whiskey sour was in an 1870 Wisconsin newspaper.

  • After opening, a bottle of whiskey will remain good for five years.
  • An unopened bottle of whiskey can be kept for over 100 years and will still be fit to drink.
  • Both “Whisky” and “Whiskey” spellings are correct. Whisky is specific to Scotch Whisky, and Whiskey is Irish.
  • Whiskey is the official state beverage of Alabama.
  • Legend has it that Jack Daniels ran away at the age of 6 and learned to make whiskey from a Lutheran minister.

For more information and how to observe the day, click here.

Our author C. A. Keith is a whiskey connoisseur, and one day wrote a short story all about it. This appeared in our anthology. Mayfly. This is free to download from all retailers, except Amazon. Click on the book cover for the link.

Meanwhile, you can read C.A. Keith’s story here.

The Winners of the Electric Eclectic Novella Fiction Prize

We are pleased to announce the winning authors of the Electric Eclectic Novella Fiction Prize.

The levels of entries were outstanding. Our judges, who ‘blind-read’ each manuscript had a most difficult task in selecting the winners.

After much lip chewing, hair pulling, and brainstorming we managed to select a shortlist, and then whittle the submissions down to the final three.

They are:

1st Place, Stevie Turner with, ‘Scam!’

Runner-up, Jonathan Koven, with, ‘Below Torrential Hill’

Runner-up, Phillip T Stephens with, ‘Doublemint Gumshoe’

The above stories are now in the process of becoming Electric Eclectic books.

Scam!

Lauren West and Ben Hughes are saving frantically for their forthcoming marriage and mortgage deposit. When Lauren sees an advert online from a firm of brokers extolling the profits to be gained by buying and selling Bitcoins, she is interested enough to pursue it further.

Lauren clicks on the advert. She is soon contacted by Paul Cash, a knowledgeable stockbroker whom Lauren trusts straight away. He is affable, plausible, and seemingly genuinely interested in her welfare. Lauren looks forward to making enough money to be able to surprise Ben and bring the date of their wedding forward and to put a deposit down on their ideal house.

However, things don’t go quite to plan, as Lauren falls victim to a scam and loses £10,000 of their savings. Ben is furious. Paul Cash threatens their safety, and Lauren must try and get her marriage back on an even footing if she wants to win back Ben’s trust.

(To be published by Crimson Cloak Publishing for Electric Eclectic)

Below Torrential Hill

Tristen’s abusive father dies when Tristan is young: a suicide. Tristen’s mother, Lucy, copes with alcohol, occasionally violent. Tristen grows up, ignorant to his father’s abuse, substituting for an ill-equipped mother. Stepfather Lave moves out.

When Tristen is sixteen years old. A comet appears.

Lucy hears voices calling from the sink. Tristen steals his mother’s wine and leaves to a neighbourhood party, blacks-out, and argues with his friend Ava.

He chops a Christmas tree in the woods which his father frequented. After a disastrous visit from his stepfather, an argument ensues, and Tristen is assaulted by his mother.

Tristen gets far too drunk, scaring Ava. She manages to calm his temper and gifts him a marijuana joint.

Lucy discovers Tristen’s theft and reveals to him his father’s abuse, asking him to help her.

But he runs into the woods, falling off a cliff, just as his late father did. Tristen discovers a fallen meteorite. When he touches it, he experiences an epiphany about forgiveness.

Doublemint Gumshoe

Doublemint Gumshoe pits the world’s dimmest detective against its most advanced AI.


When a nano robotics engineer who moonlights as a nude model vanishes from her hotel room leaving nothing but empty gum wrappers, Detective Bob takes the case. But Bob has never closed a case in his long career, and the citizens of San Noema conspire to stop him from solving this one.

Pitted against a dying mob boss, a corporation with wide-reaching tentacles, a ruthless cyber gang, his own family (whose nepotism secured his job), a jealous girlfriend, aliens, competing narrators, and possibly an evil AI from the future, Bob is determined to find the missing girl who has captured his heart, and do it in fewer than 30,000 words.
Gumshoe takes readers on a supercollider ride, sending up Thomas Pynchon, Kurt Vonnegut, conspiracy theories, postmodernism, and even the movie Chinatown.


All of us here, at Electric Eclectic, congratulate the competition winners and eagerly await the publication of their books.

You can find more Electric Eclectic books by simply typing ‘Electric Eclectic Books’ into your Amazon search bar, or by visiting @open24, the amazon store for readers & writers, http://bit.ly/EEbooksonOPEN24

See you there.

Give your books their best chance

We are all guilty, at times, of taking things for granted, and that includes me.

For example, I have taken it for granted you know what Electric Eclectic is and how it works, which I know you, or at least many people, do not.

So, I shall endeavour to explain…

Whether you are an established author, an emerging writer or a debut novelist, all of us have one main wish when it comes to our works; we want our books to be read.

To achieve your dream, you must let the world know you have written a great work, a wonderful collection of short stories or poetry, an enticing novel, your mémoire, or whatever writings you may publish.

This is when things become difficult for indie authors. Few of us have the funds, the know-how, the contacts, the experience or the backing to compete with mainstream publishing houses.

Neither do most have the luxury of time; many indies hold down full-time jobs, have children and family members to care for, along with the many other commitments.

Life can be hectic and demanding.

These are a few of the reasons I founded Electric Eclectic.

Electric Eclectic is NOT a publisher. We do not take any royalties.

Neither do we claim any rights over your work. What is yours, remains yours.

So, what is Electric Eclectic?

In its simplest form, Electric Eclectic is a marketing brand.

Technically, Electric Eclectic is a decentralised international co-operative alliance, managed by members in various countries around the globe, forming a strong branded synergy of collaborative association specialising in authorship, book branding, publishing, marketing and promotions.

Using Electric Eclectic branding, being part of the alliance, allows authors to penetrate deeper and wider into the publishing marketplace reaching many more readers than one can do alone.

Electric Eclectic authors work together and for one another while promoting their books and author presence.

Electric Eclectic concentrates in promoting the brand itself, creating marketing opportunities and offering services for the benefit of its member authors.

As an Electric Eclectic author, you also have the backing of the other members, who will willingly advise, help and support you when required.

Electric Eclectic has a far-reaching, multi-platform social media presence encompassing, Facebook, Instagram, Twitter, YouTube, MeWe, LinkedIn and many more.

Plus, we have a great ‘friends’ network, these are other author networks and publishing houses who work closely with us in promoting indie authors books and those published by the small press, therefore greatly extending our market penetration.

We have a large range of information; Documents, Files, Links, Giveaway books, and various Services to aid and assist Electric Eclectic authors and to help and encourage the use of the marketing and promotional opportunities available through Electric Eclectics initiatives.

Electric Eclectic is not a membership scheme.

There is no annual fee or charge.

It is NOT FREE to join, but it’s darned close.

We do ask for a once off, lifetime author registration fee. This confirms you as an Electric Eclectic author. You’ll be surprised just how small this fee is.

The second cost is a licence fee, allowing you to use the Electric Eclectic branding. Each book using the Electric Eclectic branding requires a licence, as this is linked to the books ISBN or ASIN. Again, this is a very small amount.

We do NOT claim Electric Eclectic is the answer to your all your prayers.

This is NOT a get-rich-quick scheme. Nor do we promise the sales of your books will increase a million-fold overnight or the number of ardent fans will rocket through the roof.

Electric Eclectic should form ‘part-of‘ your authorship, publishing and marketing armoury.

It is NOT intended to replace it. You will still need to work at promoting your books.

What Electric Eclectic is, is a low cost, effective method of reaching a wider audience, connecting with likeminded authors, gaining accesses to help, information & documentation, and benefitting from Electric Eclectic’s marketing initiatives.

To find out more how you can become an Electric Eclectic author, please email us at, eebookbranding@mail.com

Keep Happy, Paul White, founder of Electric Eclectic.


Peter Peter comes to Electric Eclectic… but not as you know him…

Peter Peter Pumkin Eater, the new book from Michael J Elliott is now avavilible as an Elerctric Eclectic ebook, ready for you to download now.

BUT WAIT…

Don’t confuse this version of Peter Peter Pumpkin Eater with those cosy, friendly children’s tales or light-hearted ghostly fables… Michael J Elliott is, after all, known as ‘The Horror Bloke’ and even though this is not a horror story in the truest of senses, it is one of dastardly murder.

About Michael J Elliott’s Peter Peter Pumpkin Eater…

Peter Gord is a simple man with simple tastes. He loves cooking and baking, window shopping for bakeware and kitchen appliances and checking out the latest cookbooks.

Unemployed Peter enjoys these things in between doing the housework.

Peter’s greatest pleasure is fantasizing about murdering his wife Delores.

Brash, overbearing Delores takes every opportunity to belittle Peter.

In his mind, Peter gets his revenge by slashing her throat or baking ground glass into her cookies.

When Peter finally gets a job with a local charity helping the poor and homeless, his fantasies become darker and more brutal.

Of course, he wouldn’t really act on them.. Would he?

You can download your copy of Peter Peter Pumkin Eater right now by following either of these links, Enjoy.

USA https://www.amazon.com/Peter-Pumpkin-Eater-Michael-Elliott-ebook/dp/B078L783LM#ace-2333354231

UK https://amzn.to/3hIqwKD


Michael J Elliott

Michael J Elliott lives in a bayside suburb in the State of Victoria, Australia.

Michael J Elliott was writing stories since his early schooldays and was described by his school principal as “A new Alfred Hitchcock”. He is known in literary circles as ‘The Horror Bloke’.

Michael continued his love of writing in high school, acted in films for Media Studies, which he went on to study at college, along with writing film scripts and radio adverts.

He is a member of a community social theatre and writes many of the sketches and routines are were performed. His comedy work has appeared on television.

Michael is the commissioned illustrator of the children’s book series, ‘Girlies Adventureswritten by Claire Plaisted.

You can find out more about Michael by taking a look at his YouTube Channel, Dark Realms Diaries, a channel for horror and thriller fans, which features Myths, Legends and trivia from dark side of the world surrounding us.

Don’t forget, grab a copy of Peter Peter Pumpkin Eater today and enjoy the tale… if you dare. Just click below.

The easy way to find bestselling books

How long do you browse through, or scroll down, on Amazon when you’re looking for you next book, whether it’s to read yourself or one you are purchasing as a gift for someone?

Here, at Electric Eclectic, we are all about making life easier for our readers and, not only when your looking for an Electric Eclectic book, but any book.

Below, are two links to help you find those books you want, they will take you directly to Amazon, to pages of bestselling works in both Paperback and Kindle/eBook formats especially collated for you.

Click the link below and go to Amazon now.


Best Sellers in Books
Best Sellers in Kindle Store

If you are looking for an Electric Eclectic book, visit @open24, where all our books are in one place.

Happy reading.

Enjoy.

Two books ALL authors NEED

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Whether you are writing your first book, consider yourself an emerging writer or are an established author, there is always something more, something new to learn about our business.

We may be well versed regarding grammar or have a literary doctorate under our belt; it does not mean we know what Etherpad or Zoho are. Trim sizes and paper weight may confuse us and we may never decipher the difference between the Frontispiece and a Colophon.

If you are looking to publish small press or mainstream it is good to know the accepted word counts of various genres. It also makes sense to understand publishers and agent’s jargon, such as Boilerplate, Permissions and Blues.

What does 4/0/0/4 mean to you? Or Casewrap? Are you familiar with Endsheets?… I’m just asking.

Who should write your books Foreword and who should write your Preface? Do you need either one if you include an Introduction?

Do you understand Copyright and why you might need a Disclaimer? Is it a legal requirement to have an ISBN… and where do you get them anyway?

How would you like some clear advice regarding the difference in formatting eBooks and Print books (Paperback and Hardcover) along with font style advice and free downloads?

How about some samples to help you write your back cover ‘blurb‘ and getting to know how literary agents work and what is it they do… exactly?

All these questions and more are answered, many with examples you may copy and use; along with links, site addresses and downloads to make your life a whole lot easier, to save you money, time, and ton of wasted effort and frustration.

EEnewLogoPaul White, the founder of Electric Eclectic, has two books designed to aid authors and writers to understand the publishing world and what you need to know to be a successful indie author.

Paul’s books are not about the writing process, neither do they offer advice on promotion or marketing… there are a plethora of publications, blogs, vlogs and podcasts which portend to do that.

Do not expect his books to be ‘self-help’ handbooks or a ‘step-by-step’ instruction manuals… they are not.

‘The Frugal Author’ focusses on the cost of self-publishing, giving detailed information Publication1on reducing expenses while maintaining, if not increasing, quality.

Paul says’ “No one needs a large ‘book debt’ before publishing. I advise how authors can be in profit from their first few book sales.”

Following the success of The Frugal Author, (revised edition now published), Paul received many questions about publishing and writing. This encouraged him to write a second book on ‘being indie’ where he addresses, in detail, the most frequent questions asked.

AuthorStuffThe result is ‘Lots of Author Stuff you Need to Know’, a weighty tome of understanding, knowledge and experience of the printing and publishing world. It is a book every author needs to have to hand regardless of experience.

“These books are full of the distilled results, the acquired knowledge and personal practice of being a successful, award-winning, Amazon bestselling indie author.” Says Paul.

The Frugal Author: https://mybook.to/FrugalAuthor

Lots of Author Stuff you Need to Know: https://mybook.to/Authorstuff

Prices on hold until the corvid 19 crisis is over. So, now is the perfect time to download both.

 

eBooks or Paperbacks… or is there another option?

Ebook vs Print Books

How often do you get asked, or hear the argument asking which is better… eBooks or Paperbacks?

To me, both have their benefits and downsides.

The main thing against eBooks is, you need a device and you need that device to have The e-Book Accused of Causing the Death of the Paperback?power. An uncharged Kindle, iPhone or Tablet is nothing but a piece of useless junk.

Even worse, is when it cuts out halfway through a chapter and your miles away from a charger, like on the beach or halfway up a mountain.

 

Of course, good things for eReaders of any description is the number of books you can store on them and the lack of space they take up. (Not that you’ll read even a small percentage of the books you have stored, while on holiday… or ever.)

The good things in favour of paperbacks are, you can read them anywhere, power or no power, charging points or not. You can flick through the pages of a physical book whilst in the bathtub without the fear of totally ruining it if it gets wet.

table-leg-and-bookAlso, I have never (yet) seen an electronic device used to prop up the wobbly leg of a café table, I have seen this done with a paperback book.

If you drop a paperback, no harm done, just pick it up and continue reading, no broken screens, no expensive repair bills.

Oh, and when did anyone snatch a paperback out of your hands and make off with it? Never is my guess.

There is also the wonderful feeling of holding a ‘real’ book, sharing it and lending it to your friend, or having it displayed on a bookshelf in your lounge. You cannot do that with eBooks.

Paperbacks do have a downside.

They are quite large in comparison to an Android phone or a Nook, so take up a lot more room, which is fine at home but can take a good proportion of luggage space when going on vacation.

And so, the discussion goes on. You may prefer one format over the other, or you may take advantage of the benefits of each, as and when you want.

However, what if there was a middle ground?

What if… you could read a paperback the size of an iPhone?

Think of how many of those you could slip into your suitcase or rucksack, a handbag, or even your pockets.

You could read them anywhere, no batteries to worry about, no signal needed, no damage if dropped and no fear of anyone stealing them. You could even leave it unguarded on your beach towel when you went swimming, knowing it will still be there when you return.

How amazing would that be?

The thing is, this is not an idle thought, a sci-fi fantasy, or simply a futuristic dream. These books actually exist NOW.

EEPocketbook

Electric Eclectic has a growing range of ‘POCKETBOOKS’, smaller paperbacks whose dimensions are just 6×4″, which makes them ideal for travellers and commuters. These small-format books easily slip into a case, rucksack, handbag or, as the name suggests, a pocket, even the back pocket of your denim jeans.

Each pocketbook is a complete book, an entire Electric Eclectic novella or novelette. Most have an eBook option if you really prefer the electronic version.

Electric Eclectic is increasing the number of pocketbooks in their library, so keep checking in for new releases.

Here are some of the currently available Pocketbook titles.

Click on any cover image to read more on Amazon.

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The ELECTRIC ECLECTIC NOVELLA FICTION PRIZE 2020… is now open

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Are you an aspiring writer or an indie author looking for a publishing contract? If so, the Electric Eclectic Novella Fiction Prize 2020 is ‘right up your street’.

Simply write a 20K to 30K word story, in any genre and about anything you want, and enter the Novella Fiction Prize.

Entry is just £10.00 GBP, (via official entry form) and the winning authors will have their manuscripts published as Novellas.

The top prize is a full paperback publishing package.  Second and third places having their work published as eBooks.

Also associated prizes; professional cover designs, marketing packages and author assist support, media interviews and more.

The Electric Eclectic Novella Fiction Prize 2020 is an international literary competition for emerging writers and indie authors.

Submissions are encouraged from all literary fictional genres with no restrictions on theme or subject.

The emphasis of the judging will be on ambitious, imaginative and innovative approaches which explore and expand creative writing.

See; ‘How to enter the NOVELLA FICTION PRIZE’

 

Electric Press magazine: February edition, now out.

The Electric Press Literary Insights magazine: February 2020 edition is now available online. Simply follow this link. 

https://issuu.com/electricpress/docs/epfebruary20

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